Bubble tea chain selects F&B veteran to helm its go back to S’pore with make over and menu
Bubble tea brand Gong Cha will be going back to Singapore under the leadership of Mr Kang Puay Seng, a co-founder and previously managing director of Mr Bean food and drink chain.
Royal Tea Taiwan said in a declaration yesterday that the consultation of the new master franchisee, Gong Cha (Singapore), is the initial step in its mission to bring Gong Cha back to Singapore.
” Singapore has always been a crucial market for Gong Cha. Since the end of our previous franchise contract, we have actually emphasised that we very much intend to continue to have an existence here,” stated the firm.
Gong Cha received over 100 applications for the master franchise for the Singapore market, it included.
” Given the strength of Gong Cha’s brand name in Singapore, we wished to choose the ideal partner. Mr Kang’s substantial experience in food and drink (F&B), combined with his hands-on approach, detailed functional understanding and commitment to quality, makes him the best suitable for Gong Cha,” the company noted.
Gong Cha operates more than 1,300 stores internationally. It plans to launch its very first store in Singapore in the third quarter of the year, with the objective of opening numerous outlets over the following months. It also plans to reveal a fresh look for its stores in Singapore, while including new offerings to the menu that will match original favourites.
Mr Kang, now the chief executive of Gong Cha (Singapore), stated: “We are delighted to be picked as a partner by Gong Cha. It is among the most acknowledged and admired F&B brands in Singapore. I am confident that, by integrating our regional knowledge and competence with Gong Cha’s premium products and offerings, we will scale brand-new heights and play a crucial function in Gong Cha’s expansion and growth.”
Gong Cha (Singapore) is in conversation with numerous real estate business and will finalise outlet areas in the coming weeks, stated the declaration.
Royal Tea Taiwan told The Straits Times formerly that it plans to open as numerous Gong Cha outlets in Singapore as it can by the year end.
All 80 Gong Cha stores here were converted to LiHo outlets by RTG Holdings, which brought the bubble tea chain here in 2009 and expanded it island wide.
Before the conversion, Gong Cha outlets here were raking in about $30 million in yearly income, making Singapore one of the leading 3 factors to the brand name’s overall turnover, which concerned over US$ 70 million (S$ 95 million) last year.
Gong Cha operates more than 1,300 shops worldwide. Mr Kang, now the chief executive of Gong Cha (Singapore), said: “We are pleased to be chosen as a partner by Gong Cha. I am positive that, by combining our local understanding and proficiency with Gong Cha’s top quality products and offerings, we will scale brand-new heights and play a key function in Gong Cha’s growth and growth.”
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